Welcome to the Nexus Copywriting Blog!
I hope you enjoy your time here. If you're involved in business, curious about advertising or even keen to learn how to use language more effectively then you will find plenty of interest here.
Over time I hope to build this into a rich resource of how-to guides, commentaries and reflections on language, advertising and the life of a copywriter.
If you would like to visit my business site you can do so here:
Categories
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Recent Posts
- Data Protection – Are You Breaking the Law?
- Advertising – It’s Enough to Make you Cry
- Copywriting and Cliché – Avoid it like the Plague…?
- Literature and Copywriting – Chalk and Cheese?
- Perfect Pitch – Writing Sales Letters that Work
- How to Use Hyphens & Dashes
- Guest Post: Live and Learn
- Online Marketing – Careful Now…
- One-Page Websites – Wise Choice?
- Awfully Smart Advertising – The Power of Annoying
Tag Archives: Small Business
Data Protection – Are You Breaking the Law?
After his visit to Tesco this week Antony Worrall Thompson’s recipes took on a whole new meaning: “Take three onions and one wedge of cheese…” It was only a little but sadly it didn’t help. Of course it’s easy … Continue reading
Advertising – It’s Enough to Make you Cry
Say hello to Barney. Barney’s a sad dog. His family couldn’t afford to keep him but instead of taking him to a shelter they kicked him out on the streets. He was cold and scared. He didn’t know how … Continue reading
Posted in Advertising, Copywriting Tagged Advertising, Copywriting, Marketing, Recession, Small Business, TV Ads Leave a comment
Perfect Pitch – Writing Sales Letters that Work
Wherever businesses turn these days the dazzling wunderkind of new media demands their attention. Not marketing through Facebook? Your company’s doomed. Not on Twitter getting down with your tweeps in the cyberhood? You’re a knuckle-dragging troglodyte. So you’d be pretty daft … Continue reading
Posted in Advertising, Copywriting Tagged Advertising, Copywriting, Direct Mail, Marketing, Sales Letters, Small Business, Social Media, Twitter Leave a comment
Guest Post: Live and Learn
Take one recession, one 21-year-old, numerous bills and no job – what do you get? Me, actually. Well, you get the ‘me’ back in September 2009. I was jobless, penniless and verging on homeless – right in the middle of … Continue reading
Posted in Copywriting, Guest Bloggers Tagged Copywriting, Guest Blogger, Recession, Small Business 1 Comment
Online Marketing – Careful Now…
Nexus Copywriting – Obama’s Copywriter of Choice!* *Mike Obama of Wainwright’s Ducts & Piping Want to Find that Special Woman? We Guarantee You Will With Nexus Copywriting!* *My Aunt Nerys is very special and I will provide her address … Continue reading
One-Page Websites – Wise Choice?
Fashion. One of the most powerful drives on the planet and also one of the most useless. You don’t buy a fashionable product because it’s technically superior, the best value or earns the most impressive reviews. You buy it because the ‘right’ … Continue reading
Posted in Advertising, Copywriting, Writing for the Web Tagged Advertising, Copywriting, Marketing, One-Page Websites, SEO, Small Business, Websites 4 Comments
Finding Freelances – How Realistic Are You?
Looking for a freelance copywriter? Web designer, illustrator or proofreader? You’re not alone. Elance – one of many freelance exchanges – had over 30,000 jobs posted last month. Companies both small and gargantuan realise one of the most effective ways … Continue reading