Welcome to the Nexus Copywriting Blog!
I hope you enjoy your time here. If you're involved in business, curious about advertising or even keen to learn how to use language more effectively then you will find plenty of interest here.
Over time I hope to build this into a rich resource of how-to guides, commentaries and reflections on language, advertising and the life of a copywriter.
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Categories
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Recent Posts
- Data Protection – Are You Breaking the Law?
- Advertising – It’s Enough to Make you Cry
- Copywriting and Cliché – Avoid it like the Plague…?
- Literature and Copywriting – Chalk and Cheese?
- Perfect Pitch – Writing Sales Letters that Work
- How to Use Hyphens & Dashes
- Guest Post: Live and Learn
- Online Marketing – Careful Now…
- One-Page Websites – Wise Choice?
- Awfully Smart Advertising – The Power of Annoying
Tag Archives: Language
Copywriting and Cliché – Avoid it like the Plague…?
Call Office-Kwik today – your one-stop shop for all office equipment! Whatever your office supplies needs, we have the solutions. Our passion for office supplies means we’re at the cutting edge – always proactive in giving you a tailor-made service. … Continue reading
Posted in Advertising, Copywriting, Language Matters, Writing for the Web Tagged Advertising, Cliché, Copywriting, Language, Marketing, SEO, Websites Leave a comment
Literature and Copywriting – Chalk and Cheese?
To strive, to seek, to find…great deals on home insurance The world of literature is no stranger to copywriters. Elmore Leonard, Joseph Heller, Peter Mayle and Salman Rushdie were all copywriters before finding literary fame. Remember the slogan “naughty but … Continue reading
Posted in Advertising, Copywriting, Language Matters Tagged Advertising, Copywriting, Language, Literature, Marketing, Shakespeare, TV Ads 2 Comments
How to Use Hyphens & Dashes
Looking through the marketing copy of countless companies — including household-name brands — I see one error more than any other: ignorance over the use of hyphens. It’s a tiny and much-neglected mark but for fully rounded and accurate writing … Continue reading
Posted in Copywriting, Language Matters Tagged Copywriting, Dashes, Grammar, Guides, Hyphens, Language, OED, Punctuation 4 Comments
Colons & Semicolons – How to Use Them
Colons and semicolons are troublemakers. Not content with the clarity of being a single marking they have the nerve to mix and match other, more straightforward punctuation marks. You can be happily making your way through a sentence when suddenly … Continue reading
Posted in Copywriting, Language Matters Tagged Colons, Copywriting, Grammar, Guides, Language, Punctuation, Semicolons Leave a comment
You’re a Copywriter? Isn’t it Cheating to Copy…?
Well now that’s a highly original invention. A laser-guided back-scratcher with attached targeting mirror is exactly what the world needs – it’s so difficult to hit the right spot otherwise. …Oh yes, I’m sure it’s taken an awful lot of … Continue reading
Posted in Advertising, Copywriting Tagged Advertising, Copywriting, Language, Marketing Leave a comment