Welcome to the Nexus Copywriting Blog!
I hope you enjoy your time here. If you're involved in business, curious about advertising or even keen to learn how to use language more effectively then you will find plenty of interest here.
Over time I hope to build this into a rich resource of how-to guides, commentaries and reflections on language, advertising and the life of a copywriter.
If you would like to visit my business site you can do so here:
- Data Protection – Are You Breaking the Law?
- Advertising – It’s Enough to Make you Cry
- Copywriting and Cliché – Avoid it like the Plague…?
- Literature and Copywriting – Chalk and Cheese?
- Perfect Pitch – Writing Sales Letters that Work
- How to Use Hyphens & Dashes
- Guest Post: Live and Learn
- Online Marketing – Careful Now…
- One-Page Websites – Wise Choice?
- Awfully Smart Advertising – The Power of Annoying
Tag Archives: Language
Call Office-Kwik today – your one-stop shop for all office equipment! Whatever your office supplies needs, we have the solutions. Our passion for office supplies means we’re at the cutting edge – always proactive in giving you a tailor-made service. … Continue reading
To strive, to seek, to find…great deals on home insurance The world of literature is no stranger to copywriters. Elmore Leonard, Joseph Heller, Peter Mayle and Salman Rushdie were all copywriters before finding literary fame. Remember the slogan “naughty but … Continue reading
Looking through the marketing copy of countless companies — including household-name brands — I see one error more than any other: ignorance over the use of hyphens. It’s a tiny and much-neglected mark but for fully rounded and accurate writing … Continue reading
Colons and semicolons are troublemakers. Not content with the clarity of being a single marking they have the nerve to mix and match other, more straightforward punctuation marks. You can be happily making your way through a sentence when suddenly … Continue reading
Well now that’s a highly original invention. A laser-guided back-scratcher with attached targeting mirror is exactly what the world needs – it’s so difficult to hit the right spot otherwise. …Oh yes, I’m sure it’s taken an awful lot of … Continue reading