Welcome to the Nexus Copywriting Blog!
I hope you enjoy your time here. If you're involved in business, curious about advertising or even keen to learn how to use language more effectively then you will find plenty of interest here.
Over time I hope to build this into a rich resource of how-to guides, commentaries and reflections on language, advertising and the life of a copywriter.
If you would like to visit my business site you can do so here:
- Data Protection – Are You Breaking the Law?
- Advertising – It’s Enough to Make you Cry
- Copywriting and Cliché – Avoid it like the Plague…?
- Literature and Copywriting – Chalk and Cheese?
- Perfect Pitch – Writing Sales Letters that Work
- How to Use Hyphens & Dashes
- Guest Post: Live and Learn
- Online Marketing – Careful Now…
- One-Page Websites – Wise Choice?
- Awfully Smart Advertising – The Power of Annoying
Tag Archives: Copywriting
After his visit to Tesco this week Antony Worrall Thompson’s recipes took on a whole new meaning: “Take three onions and one wedge of cheese…” It was only a little but sadly it didn’t help. Of course it’s easy … Continue reading
Say hello to Barney. Barney’s a sad dog. His family couldn’t afford to keep him but instead of taking him to a shelter they kicked him out on the streets. He was cold and scared. He didn’t know how … Continue reading
Call Office-Kwik today – your one-stop shop for all office equipment! Whatever your office supplies needs, we have the solutions. Our passion for office supplies means we’re at the cutting edge – always proactive in giving you a tailor-made service. … Continue reading
To strive, to seek, to find…great deals on home insurance The world of literature is no stranger to copywriters. Elmore Leonard, Joseph Heller, Peter Mayle and Salman Rushdie were all copywriters before finding literary fame. Remember the slogan “naughty but … Continue reading
Looking through the marketing copy of countless companies — including household-name brands — I see one error more than any other: ignorance over the use of hyphens. It’s a tiny and much-neglected mark but for fully rounded and accurate writing … Continue reading
Take one recession, one 21-year-old, numerous bills and no job – what do you get? Me, actually. Well, you get the ‘me’ back in September 2009. I was jobless, penniless and verging on homeless – right in the middle of … Continue reading
Fashion. One of the most powerful drives on the planet and also one of the most useless. You don’t buy a fashionable product because it’s technically superior, the best value or earns the most impressive reviews. You buy it because the ‘right’ … Continue reading
Looking for a freelance copywriter? Web designer, illustrator or proofreader? You’re not alone. Elance – one of many freelance exchanges – had over 30,000 jobs posted last month. Companies both small and gargantuan realise one of the most effective ways … Continue reading