Welcome to the Nexus Copywriting Blog!
I hope you enjoy your time here. If you're involved in business, curious about advertising or even keen to learn how to use language more effectively then you will find plenty of interest here.
Over time I hope to build this into a rich resource of how-to guides, commentaries and reflections on language, advertising and the life of a copywriter.
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Categories
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Recent Posts
- Data Protection – Are You Breaking the Law?
- Advertising – It’s Enough to Make you Cry
- Copywriting and Cliché – Avoid it like the Plague…?
- Literature and Copywriting – Chalk and Cheese?
- Perfect Pitch – Writing Sales Letters that Work
- How to Use Hyphens & Dashes
- Guest Post: Live and Learn
- Online Marketing – Careful Now…
- One-Page Websites – Wise Choice?
- Awfully Smart Advertising – The Power of Annoying
Tag Archives: Advertising
Advertising – It’s Enough to Make you Cry
Say hello to Barney. Barney’s a sad dog. His family couldn’t afford to keep him but instead of taking him to a shelter they kicked him out on the streets. He was cold and scared. He didn’t know how … Continue reading
Posted in Advertising, Copywriting Tagged Advertising, Copywriting, Marketing, Recession, Small Business, TV Ads Leave a comment
Copywriting and Cliché – Avoid it like the Plague…?
Call Office-Kwik today – your one-stop shop for all office equipment! Whatever your office supplies needs, we have the solutions. Our passion for office supplies means we’re at the cutting edge – always proactive in giving you a tailor-made service. … Continue reading
Posted in Advertising, Copywriting, Language Matters, Writing for the Web Tagged Advertising, Cliché, Copywriting, Language, Marketing, SEO, Websites Leave a comment
Literature and Copywriting – Chalk and Cheese?
To strive, to seek, to find…great deals on home insurance The world of literature is no stranger to copywriters. Elmore Leonard, Joseph Heller, Peter Mayle and Salman Rushdie were all copywriters before finding literary fame. Remember the slogan “naughty but … Continue reading
Posted in Advertising, Copywriting, Language Matters Tagged Advertising, Copywriting, Language, Literature, Marketing, Shakespeare, TV Ads 2 Comments
Perfect Pitch – Writing Sales Letters that Work
Wherever businesses turn these days the dazzling wunderkind of new media demands their attention. Not marketing through Facebook? Your company’s doomed. Not on Twitter getting down with your tweeps in the cyberhood? You’re a knuckle-dragging troglodyte. So you’d be pretty daft … Continue reading
Posted in Advertising, Copywriting Tagged Advertising, Copywriting, Direct Mail, Marketing, Sales Letters, Small Business, Social Media, Twitter Leave a comment
Online Marketing – Careful Now…
Nexus Copywriting – Obama’s Copywriter of Choice!* *Mike Obama of Wainwright’s Ducts & Piping Want to Find that Special Woman? We Guarantee You Will With Nexus Copywriting!* *My Aunt Nerys is very special and I will provide her address … Continue reading
One-Page Websites – Wise Choice?
Fashion. One of the most powerful drives on the planet and also one of the most useless. You don’t buy a fashionable product because it’s technically superior, the best value or earns the most impressive reviews. You buy it because the ‘right’ … Continue reading
Posted in Advertising, Copywriting, Writing for the Web Tagged Advertising, Copywriting, Marketing, One-Page Websites, SEO, Small Business, Websites
4 Comments
Awfully Smart Advertising – The Power of Annoying
So, on a scale of 1-10, how irritated do you feel right now? Whatever the figure a moment ago it’s probably a lot higher since clicking this page. Has the music started in your head yet? “Go compaaare… Go compaaaare…” … Continue reading
Press Releases – Powerful Publicity!
Like any business with its head screwed on, you want people to know about you. Publicity is gold-dust and you reckon it’s time for a fresh sprinkling to bring some sparkle back to your sales figures. This is no time to … Continue reading
Posted in Advertising, Copywriting Tagged Advertising, Copywriting, Marketing, Press Releases Leave a comment
Website Copywriting – Professional or DIY?
Website copywriting is very important to your business. Why? Well, consider your answers to the following questions: Do you want people interested in your products or service to find your website? Do you want them to stay there once they’ve … Continue reading
Posted in Advertising, Copywriting, Writing for the Web Tagged Advertising, Copywriting, Marketing, SEO, Websites Leave a comment