Tag Archives: Language

Copywriting and Cliché – Avoid it like the Plague…?

Call Office-Kwik today – your one-stop shop for all office equipment!  Whatever your office supplies needs, we have the solutions.  Our passion for office supplies means we’re at the cutting edge – always proactive in giving you a tailor-made service.  … Continue reading

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Literature and Copywriting – Chalk and Cheese?

To strive, to seek, to find…great deals on home insurance The world of literature is no stranger to copywriters.  Elmore Leonard, Joseph Heller, Peter Mayle and Salman Rushdie were all copywriters before finding literary fame.  Remember the slogan “naughty but … Continue reading

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How to Use Hyphens & Dashes

Looking through the marketing copy of countless companies — including household-name brands — I see one error more than any other: ignorance over the use of hyphens. It’s a tiny and much-neglected mark but for fully rounded and accurate writing … Continue reading

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Colons & Semicolons – How to Use Them

Colons and semicolons are troublemakers.  Not content with the clarity of being a single marking they have the nerve to mix and match other, more straightforward punctuation marks.  You can be happily making your way through a sentence when suddenly … Continue reading

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You’re a Copywriter? Isn’t it Cheating to Copy…?

Well now that’s a highly original invention.  A laser-guided back-scratcher with attached targeting mirror is exactly what the world needs – it’s so difficult to hit the right spot otherwise.   …Oh yes, I’m sure it’s taken an awful lot of … Continue reading

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