Tag Archives: Guides

How to Use Hyphens & Dashes

Looking through the marketing copy of countless companies — including household-name brands — I see one error more than any other: ignorance over the use of hyphens. It’s a tiny and much-neglected mark but for fully rounded and accurate writing … Continue reading

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Colons & Semicolons – How to Use Them

Colons and semicolons are troublemakers.  Not content with the clarity of being a single marking they have the nerve to mix and match other, more straightforward punctuation marks.  You can be happily making your way through a sentence when suddenly … Continue reading

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Costly Copy Errors – How to Avoid the most Common Mistakes

Turn up for business with your flies undone or your skirt tucked into the back of your underwear and you shouldn’t expect to win any customers.  Yet allowing basic and avoidable errors into your business writing is just as embarrassing … Continue reading

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