Tag Archives: Copywriting

Data Protection – Are You Breaking the Law?

  After his visit to Tesco this week Antony Worrall Thompson’s recipes took on a whole new meaning: “Take three onions and one wedge of cheese…”  It was only a little but sadly it didn’t help. Of course it’s easy … Continue reading

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Advertising – It’s Enough to Make you Cry

  Say hello to Barney. Barney’s a sad dog.  His family couldn’t afford to keep him but instead of taking him to a shelter they kicked him out on the streets.  He was cold and scared.  He didn’t know how … Continue reading

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Copywriting and Cliché – Avoid it like the Plague…?

Call Office-Kwik today – your one-stop shop for all office equipment!  Whatever your office supplies needs, we have the solutions.  Our passion for office supplies means we’re at the cutting edge – always proactive in giving you a tailor-made service.  … Continue reading

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Literature and Copywriting – Chalk and Cheese?

To strive, to seek, to find…great deals on home insurance The world of literature is no stranger to copywriters.  Elmore Leonard, Joseph Heller, Peter Mayle and Salman Rushdie were all copywriters before finding literary fame.  Remember the slogan “naughty but … Continue reading

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Perfect Pitch – Writing Sales Letters that Work

Wherever businesses turn these days the dazzling wunderkind of new media demands their attention.  Not marketing through Facebook?  Your company’s doomed.  Not on Twitter getting down with your tweeps in the cyberhood?  You’re a knuckle-dragging troglodyte. So you’d be pretty daft … Continue reading

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How to Use Hyphens & Dashes

Looking through the marketing copy of countless companies — including household-name brands — I see one error more than any other: ignorance over the use of hyphens. It’s a tiny and much-neglected mark but for fully rounded and accurate writing … Continue reading

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Guest Post: Live and Learn

Take one recession, one 21-year-old, numerous bills and no job – what do you get? Me, actually. Well, you get the ‘me’ back in September 2009. I was jobless, penniless and verging on homeless – right in the middle of … Continue reading

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One-Page Websites – Wise Choice?

Fashion.  One of the most powerful drives on the planet and also one of the most useless.  You don’t buy a fashionable product because it’s technically superior, the best value or earns the most impressive reviews.  You buy it because the ‘right’ … Continue reading

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Finding Freelances – How Realistic Are You?

Looking for a freelance copywriter?  Web designer, illustrator or proofreader?  You’re not alone.  Elance – one of many freelance exchanges – had over 30,000 jobs posted last month. Companies both small and gargantuan realise one of the most effective ways … Continue reading

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Press Releases – Powerful Publicity!

Like any business with its head screwed on, you want people to know about you.  Publicity is gold-dust and you reckon it’s time for a fresh sprinkling to bring some sparkle back to your sales figures. This is no time to … Continue reading

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